The first thing men tend to do when marketing to women is think “pink.” But is that wise? The simple answer is ….no. For one, as we have mentioned time and again all women are not alike. That could not be more true than when it comes to color preferences. To draw general stereotypes about […]

The gender gap does appear to be shrinking somewhat for women in STEM. And while some states appear to have a smaller gap than others, the state with the smallest gap still shows more than twice as many men than women, in Maryland. We still have a long way to go. I would like to […]

Contrary to what most advertisers and marketers still tend to focus on, all women are NOT moms. A couple of years ago, Melanie Notkin, founder of SavvyAuntie.com published the book, “Otherhood: Modern Women Finding a New Kind of Happiness.” In it she reveals her own story as well as the honest, poignant, humorous, and occasionally heartbreaking stories of women […]

I am extremely humbled to be one of 27 women listed in The European Business Review’s first female leaders supplement, titled Female Leadership in Our Time.  If you are a female seeking inspiration in the business world, this is a must read. If you are a male marketer trying to better understand what drives women, this is a must […]

MILLENNIAL WOMEN ACCOUNTED FOR $80 BILLION IN NEW CAR SALES LAST YEAR! Of the 17.5 million new cars sold in the U.S. in 2015, millennials made up 27-percent, of which 53-percent (2.5 million) were women. Considering the average new car price of $33,000 in 2015, this translates to millennial women being responsible for approximately $80 […]

According to the The 2013 State of Women-Owned Businesses Report conducted by American Express OPEN, the only bright spot in recent years with respect to privately held company job growth has been among women-owned firms. They have added an estimated 175,000 jobs to the U.S. economy since 2007. Between 1997 and 2013, when the number of businesses in the United […]

  GUYS, if you are considering a popular (albeit somewhat over-used) empowerment message for women in your next marketing campaign, please take note: Women do not aspire to be a man, act like a man or think like a man, but merely to be respected as a human.  Bic found this out after posting the above ad to their […]

“Advertisers all over the world are putting their business up for review,” according to Nick Manning, Chief Strategy Officer of Ebiquity, “They recognize that the world has changed, and they’re looking for agency partners who can unlock the new communications landscape in all its manifestations while being responsible, professional business partners.” THE PATH FORWARD: Marketing’s […]

And The Hunter Becomes The Hunted If for any reason you still question the power of social media and it’s impact on business, just ask Walter Palmer, the dentist from Minnesota …well, that is if you can find him. Palmer, who earlier this month killed Cecil, one of Africa’s most famous and beloved residents of the Hwange national […]

There is no denying that women are rapidly becoming a force to be reckoned with if you are in the business of selling cars. In fact, there are a lot of businesses who have become more open with employment and recruitment, looking for the best employee by using skills tests and pre-employment assessments (Click here […]