Info from the She-Conomy
- When Marketing to Women, How Important is Color? July 26, 2018The first thing men tend to do when marketing to women is think “pink.” But is that wise? The simple answer is ….no. For one, as we have mentioned time and again all women are not alike. That could not be more true than when it comes to color preferences. To draw general stereotypes about […]sheconomy
- The Gender Gap in STEM Careers Exists, But is Beginning to Shrink. Where Does Your State Rank? May 25, 2018The gender gap does appear to be shrinking somewhat for women in STEM. And while some states appear to have a smaller gap than others, the state with the smallest gap still shows more than twice as many men than women, in Maryland. We still have a long way to go. I would like to […]GoDaddy Migration Tool
- Male Marketers: 38% of US Women, Ages 22-44, Are NOT Moms Either by Choice or Chance September 16, 2016Contrary to what most advertisers and marketers still tend to focus on, all women are NOT moms. A couple of years ago, Melanie Notkin, founder of SavvyAuntie.com published the book, “Otherhood: Modern Women Finding a New Kind of Happiness.” In it she reveals her own story as well as the honest, poignant, humorous, and occasionally heartbreaking stories of women […]GoDaddy Migration Tool
- Male Marketers: Understand what drives female leadership. “True Passion Has No Gender, Has No Limits.” July 28, 2016I am extremely humbled to be one of 27 women listed in The European Business Review’s first female leaders supplement, titled Female Leadership in Our Time. If you are a female seeking inspiration in the business world, this is a must read. If you are a male marketer trying to better understand what drives women, this is a must […]GoDaddy Migration Tool
- 7 Ways to Effectively Connect With The Millennial Female When She Is Purchasing A Car January 14, 2016MILLENNIAL WOMEN ACCOUNTED FOR $80 BILLION IN NEW CAR SALES LAST YEAR! Of the 17.5 million new cars sold in the U.S. in 2015, millennials made up 27-percent, of which 53-percent (2.5 million) were women. Considering the average new car price of $33,000 in 2015, this translates to millennial women being responsible for approximately $80 […]sheconomy
- The Top Female Entrepreneurs in Business Today September 24, 2015According to the The 2013 State of Women-Owned Businesses Report conducted by American Express OPEN, the only bright spot in recent years with respect to privately held company job growth has been among women-owned firms. They have added an estimated 175,000 jobs to the U.S. economy since 2007. Between 1997 and 2013, when the number of businesses in the United […]sheconomy
- Happy Women’s Day! Now…Go Think Like a Man. #BicFail August 14, 2015GUYS, if you are considering a popular (albeit somewhat over-used) empowerment message for women in your next marketing campaign, please take note: Women do not aspire to be a man, act like a man or think like a man, but merely to be respected as a human. Bic found this out after posting the above ad to their […]sheconomy
- Because Digital Has Put the Customer in Charge, Brands Are Now Redefining Ad Agencies August 11, 2015“Advertisers all over the world are putting their business up for review,” according to Nick Manning, Chief Strategy Officer of Ebiquity, “They recognize that the world has changed, and they’re looking for agency partners who can unlock the new communications landscape in all its manifestations while being responsible, professional business partners.” THE PATH FORWARD: Marketing’s […]sheconomy
- Thanks to Social Media, #CecilTheLion Has A Voice July 30, 2015And The Hunter Becomes The Hunted If for any reason you still question the power of social media and it’s impact on business, just ask Walter Palmer, the dentist from Minnesota …well, that is if you can find him. Palmer, who earlier this month killed Cecil, one of Africa’s most famous and beloved residents of the Hwange national […]sheconomy
- Women In Automotive Are Re-Paving The Industry That Has Only 17% Female Employees July 28, 2015There is no denying that women are rapidly becoming a force to be reckoned with if you are in the business of selling cars. In fact, there are a lot of businesses who have become more open with employment and recruitment, looking for the best employee by using skills tests and pre-employment assessments (Click here […]sheconomy
AllBusiness.com
- How Self-Employment Affects Your Personal Finances
- 3 Ways to Jump-Start Your Sales Career
- How to Conduct Effective Employee Surveys That Will Improve Your Business
- 10 Easy Ways to Shake Up—and Grow—Your Small Business
- How to Effectively Manage Remote Employees: Lessons Learned From Apple and Google
- B2B Sales Inspiration From NFL Training Camp
- 5 Creative Ways to Test Market a New Product
- 12 Ways to Successfully Welcome and Onboard New Employees
- Changing Your Business Name: A Step-by-Step Guide
- How to Optimize Your Small Business Website for Voice Search
A Mighty Girl Blog
- 7 Ways to Help Your Daughter Love Her Body August 18, 2019
- The ‘Most Dangerous’ Allied Spy of WWII Was a ‘Limping Lady’ With a Prosthetic Leg August 12, 2019
- All About Anne With An E: Books, Toys, & Posters Celebrating Anne of Green Gables August 11, 2019
- How to Stop the Tween Confidence Drop By Helping Girls Take on Toxic Thinking August 10, 2019
- 50 Back-to-School Books About Mighty Girls’ Adventures at Elementary School August 5, 2019
Info from The Glass Hammer
- Voice of Experience: Kathy Jordan, Chief Compliance Officer, US Consumer Banking, Citi
- Voice of Experience: Maddi Dessner, Managing Director, JPMorgan Chase & Co.
- Fixing The Broken Mentorship Model To Help Close The Leadership Gap
- Voice of Experience: Kathy Matsui, Vice Chair, Global Investment Research, Goldman Sachs
- Got laid off? What to do next.
Info from Ellen Rogin
- 11 Quick Money Tips – Are you doing these? August 12, 2019 Ellen Rogin
- Can Generosity Make You Wealthier? June 17, 2019 Ellen Rogin
- How to stop worrying about money – 5 better ideas! May 21, 2019 Ellen Rogin
- Create Wealth by Clearing Clutter…Really! March 21, 2019 Ellen Rogin
- 7 Things Prosperous People Don’t Do February 26, 2019 Ellen Rogin
Elegant Entrepreneur Blog
- Female Founder Friday |Michelle Heath April 11, 2019
- Female Founder Friday | Liza Rodewald February 15, 2019
- Female Founder Friday | Prianka Dhir February 7, 2019
- Female Founder Friday | Lisa Wise January 25, 2019
- Female Founder Friday | Ann Dolin January 18, 2019
Top Sales World Feed of Information
- Why is Your Job Title Your Entire Professional Story?
- Monday Motivation Video: What Will You Google Today?
- Are CEOs Focusing on the Right Sales Opportunities?
- How likely is your customer to take action?
- How a CEO Drives Revenue Growth with Digital Strategy
- B2B Reads: Cold Emails, ABM Trends, and Agile Marketing Myths